This Lead Magnet Template Boosts Agency Leads Fast!

In this post, I’ll walk you through a high-converting lead magnet template from the Magnetify library that’s designed to help marketing automation agencies capture more qualified prospects quickly. If you want to sell lead magnet services or add a frictionless offer to your agency, this template is built to convert and is easy to customize inside the Magnetify editor.

Quick overview: What this template is and who it’s for

This starred template is an assessment-style lead magnet that evaluates a prospect’s marketing automations. It’s perfect for marketing automation agencies or consultants who want to attract businesses that need help with lead magnets, email sequences, funnels, tagging, segmentation, and other automation workflows.

Why an assessment? Because assessments are perceived as high value. People are willing to exchange their contact details for insights into their systems. Use this template to provide a helpful, valuable entry point that positions your agency as the expert and converts strangers into leads you can nurture.

Why this lead magnet template works

There are three reasons this template is effective:

• High perceived value: An assessment promises personalized, actionable insights — not just generic tips.
• Designed for quick customization: Swap logos, change headlines, insert images, and edit copy rapidly inside the Magnetify editor so the page feels bespoke to your agency.
• Built-in capture logic: The page supports squeeze pages or gated content, so you can collect name and email before delivering the assessment — ensuring you get the lead in your pipeline.

Words to use and where to place them

We recommend replacing generic sections with your agency-specific messaging and packages. The template includes space for:

• A compelling headline that promises the assessment benefit
• A short explanation of what you’ll audit (email automations, onboarding flows, lead scoring, etc.)
• A clear call to action — book a call, download the audit, or schedule an onboarding review

“We always recommend putting in your company logo at the end, going ahead and putting in a call to action for your specific business, whether that’s booking a call or connecting with somebody on social media.”

How to customize the page in the Magnetify editor

Customization is straightforward. Open the template in the Magnetify editor and you’ll find controls to:

1. Change the header image or hero background to match your brand.
2. Add your agency logo and finalize brand colors and fonts.
3. Insert additional sections: case studies, testimonials, package tables, or comparison charts.
4. Add extra images, dividers, and layout blocks using the left-hand options panel.
5. Switch between a squeeze page or gated content delivery to capture lead details.

The editor is intentionally simple so you can spin up a professional lead page in minutes and start driving traffic without a developer.

Practical tips for personalization

• Use a crisp, benefit-driven hero headline: instead of “Assessment of Your Marketing Automations,” try “Discover the 3 Automation Gaps Losing You Leads.”
• Be specific about deliverables: “15-point automation checklist,” “email sequence audit with priority fixes,” or “action plan for ROI within 60 days.”
• Include real-world outcomes in your copy: time saved, conversion lift, or revenue impact.

Lead capture:

Collecting the lead’s email gives you the ability to nurture via automated sequences. Build a short email funnel: deliver the assessment, follow up with a breakdown, then invite them to a discovery call. That’s how you convert a passive download into a paying client.

Feature walk-through: what you can add

Here are the specific components you’ll find and how to use them:

• Header picture: Use a relevant screenshot or an agency-branded hero image.
• Logo placement: Add it to the header or footer to reinforce trust and brand recall.
• Dividers and sections: Use them to break content and make the page scannable.
• Copy blocks: Customize the written sections to reflect your packages and pricing tiers.
• Tables: Add a comparison table to show what’s included in each audit or service level.

Example section order to maximize conversions

1. Hero: benefit-driven headline + subheadline
2. Short explainer: what the assessment covers
3. Quick bullet list: outcomes & deliverables
4. Social proof: 1–2 mini testimonials or logos
5. Form: squeeze or gated capture
6. Secondary CTA: book a call or link to calendar
7. Footer: brand logo and contact links

How agencies can package this lead magnet into an offer

Transform the assessment into a clear entry-level product in your sales funnel. Here are a few packaging ideas:

• Free Diagnostic: Provide a free 10–15 point audit and offer a paid in-depth analysis if they want prioritized fixes.
• Paid Mini Audit: Charge a nominal fee (e.g., $49) for a more detailed report and use the fee to qualify intent.
• Audit + Strategy Call: Give the initial audit free, but require booking a paid strategy call for implementation recommendations.

Each packaging option serves a different audience and helps you qualify leads by their willingness to engage and invest.

Best practices to get the most leads fast

To launch quickly and generate results, follow these tested steps:

1. Customize the template to reflect your voice and core service offerings.
2. Set up a short email nurture sequence to deliver the assessment and follow up within 48–72 hours.
3. Drive traffic using targeted ads, partnerships, and organic social posts tailored to small businesses or the industries you serve.
4. Use an obvious, low-friction form: name + email is usually enough.
5. Measure and iterate: test two headlines, one hero image, and one form variation in the first two weeks.

Common objections and how to handle them in your copy

When prospects hesitate, address three common concerns directly on the page:

• Time: “Takes 5 minutes to complete — you’ll get fast, actionable results.”
• Value: “Includes a prioritized list of fixes with estimated impact.”
• Privacy: “We never share your data. This form is only used to deliver your report.”

Wrap-up and next steps

If you’re an agency looking to accelerate lead generation, this lead magnet template in the Magnetify library gives you a fast, reliable path to capture qualified prospects interested in marketing automation services. It’s easy to update in the editor, supports both squeeze and gated formats, and includes modular elements like images, tables, and CTAs to make your version feel custom and professional.

Start by swapping in your agency logo, tightening the headline to speak to a specific pain, and deciding whether to deliver the assessment as free gated content or a paid mini-audit. Then, link the form to a short automated email sequence that delivers the assessment and invites the prospect to a consultation.

Use this template to position your agency as the go-to expert for automations — and watch your pipeline fill with better-qualified prospects who are actively looking for lead magnet and marketing automation help.

Final reminder

This template is available now inside the Magnetify template editor. Customize it, publish it, and start capturing high-value lead magnet prospects for your agency today.