Getting Clients to Chase You Instead of the Other Way Around
Let’s be real – building a marketing agency is tough enough without having to constantly hunt down new clients. You know your stuff, you deliver killer results, but somehow you’re still stuck in that endless cycle of cold outreach and awkward sales calls. What if I told you there was a way to flip the script and have potential clients actually excited to work with you before you even hop on a discovery call?
That’s where Done For You Marketing Agency lead magnets come into play. Instead of just talking about what you could do for prospects, you’re literally putting high-value deliverables right in their hands – for free. We’re talking about the kind of stuff that would normally cost them thousands of dollars, but you’re using it as a strategic hook to build trust and showcase your expertise. Below, I’m sharing 5 proven Done For You Marketing Agency lead magnets that have helped agency owners like you turn their websites into client-attracting machines and build email lists full of people who are already pre-sold on working with them.
1. A done-for-you 90-day social content calendar with post copy, hashtags, and image briefs tailored to the client’s industry.
Why use this lead magnet?
Why Every Marketing Agency Needs a 90-Day Social Content Calendar in Their Back Pocket
Picture this: You’re on a sales call with a potential client who’s drowning in the endless cycle of “what should I post today?” They’re frustrated, overwhelmed, and ready to throw money at someone who can solve their social media headaches. This is where your done-for-you 90-day social content calendar becomes pure gold. Instead of just talking about what you could do for them, you’re literally putting a solution in their hands – complete with post copy, hashtags, and image briefs that speak directly to their industry. It’s like showing up to a gunfight with a bazooka, except way more friendly and profitable.
The beauty of this lead magnet is that it works double-time for your agency. First, it attracts serious prospects who actually need your services (because let’s face it, someone downloading a 90-day content calendar isn’t just browsing – they’re in pain and ready to take action). Second, it positions you as the expert who “gets it” before you even hop on a discovery call. When they see the quality and thoughtfulness of your free calendar, they’re already imagining what your paid services look like. Plus, you can customize these calendars for different industries and suddenly you’ve got a lead generation machine that works while you sleep. It’s the kind of strategic move that separates the agencies still chasing clients from the ones who have prospects calling them.
2. A ready-to-deploy 5-email welcome/onboarding sequence written and formatted for the client’s email platform.
Why use this lead magnet?
Why Every Done-For-You Marketing Agency Needs This Email Sequence in Their Arsenal
Picture this: you’ve just landed a new client who’s pumped about working with you, but then reality hits – they need a welcome sequence yesterday, and you’re already juggling three other projects. Instead of scrambling to write emails from scratch or delivering something generic that makes you look amateur, imagine having a professionally crafted 5-email sequence ready to customize and deploy immediately. This isn’t just any email template – it’s a complete onboarding experience that transforms new subscribers into engaged prospects while showcasing your expertise as someone who truly understands email marketing strategy.
The beauty of having this ready-to-deploy sequence is that it solves one of the biggest pain points in client delivery: speed without sacrificing quality. Your clients get results faster, which means happier customers and more referrals for your agency. Plus, when prospects see that you’re not just talking about email marketing but actually demonstrating it with a sophisticated welcome sequence, you instantly separate yourself from competitors who are still pitching with basic PDFs. It’s like showing up to a gunfight with a rocket launcher – complete overkill in the best possible way. This sequence becomes your secret weapon for closing deals faster and delivering immediate value that keeps clients coming back for more services.
3. A free website conversion audit PDF with prioritized action items and a quick-win checklist the client can implement immediately.
Why use this lead magnet?
Why Your DFY Agency Needs This Conversion Audit Lead Magnet
If you’re running a done-for-you marketing agency, you know how tough it can be to stand out in a crowded market. This free website conversion audit PDF is basically your secret weapon for attracting high-quality prospects who are already thinking about improving their online performance. Instead of cold pitching business owners who might not even realize they have conversion problems, you’re putting valuable, actionable insights right in their hands. The beauty is that once they see exactly what’s broken on their site (and how much money they’re potentially leaving on the table), they’ll naturally start thinking about who can help them fix it. Spoiler alert: that’s you.
The real magic happens in how this positions you as the expert before any sales conversation even starts. When someone downloads your audit and implements a few quick wins that actually move the needle for their business, you’ve just proven your worth without asking for a dime. They’re not just getting generic advice – they’re getting a prioritized roadmap that shows you actually understand their specific situation. This builds trust faster than any testimonial or case study ever could, and when they’re ready to scale beyond DIY fixes, guess who they’re going to call? Plus, you can use their audit results as conversation starters for your follow-up sequences, making your outreach feel helpful rather than salesy.
4. A high-converting lead magnet landing page template built and configured plus a 1-week A/B test plan.
Why use this lead magnet?
Why This Lead Magnet Template is Your Secret Weapon for Client Acquisition
If you’re running a done-for-you marketing agency, you already know that proving your expertise is half the battle when it comes to landing new clients. This high-converting lead magnet landing page template does exactly that – it showcases your skills while simultaneously building your email list with qualified prospects. Instead of spending hours crafting the perfect landing page from scratch or wondering if your copy will actually convert, you get a proven template that’s already been optimized for results. Plus, having a structured A/B test plan means you’re not just hoping for the best – you’re actively improving your conversion rates from day one.
The beauty of this tool is that it works double duty for your agency. Not only does it help you capture leads for your own business, but you can also adapt and customize it for your clients’ campaigns, giving you a reliable foundation for their lead generation efforts. When potential clients see that you’re successfully using sophisticated landing pages and split-testing strategies for your own business, it builds instant credibility and trust. It’s like having a case study that writes itself – prospects can see your marketing chops in action before they even hop on a sales call with you.
5. A swipe file of 50 proven ad creatives and caption templates customized by platform and industry.
Why use this lead magnet?
Why Your Marketing Agency Needs This Swipe File in Your Lead Gen Arsenal
Picture this: you’re juggling three client calls, two campaign deadlines, and a potential lead just asked for examples of your creative work – and you’re scrambling through folders trying to find something that doesn’t suck. That’s where this swipe file becomes your secret weapon. Having 50 battle-tested ad creatives and caption templates organized by platform and industry means you can instantly show prospects exactly what success looks like in their space. Instead of explaining what you could do, you’re showing them proven formulas that have already worked for businesses just like theirs.
The real magic happens when prospects see templates that speak directly to their industry challenges. Whether they’re in e-commerce, SaaS, or local services, you can pull up specific examples that make them think “wow, these people actually get my business.” This isn’t just about impressing leads – it’s about shortening your sales cycle and positioning yourself as the agency that comes prepared. When everyone else is making promises, you’re showing proof. Plus, your team can use these templates as starting points for actual campaigns, which means faster turnaround times and more consistent results for clients.
